The name “AUXU” is an acronym for Aoxu which means “sunshine” and that happens to be the native name of the company director, Shirley Xu. The company was named AUXU for its meaning and the cheerful impact of sunshine on Shirley’s spiritual upliftment. We strongly believe in giving each client an experience that can be matched only by the glorious morning sun on a spring day. The company’s logo is characterized by the famous four letters with both the “a” and “x” flanking two shopping bags with the letter U inscribed on them. The logo design is inspired by the colorful , jovial aura of an eager shopper seeing as how the shopping bags have U’s resembling smiles. We aim to give each and every one of our customers such a feeling when they do business with us. Our brand is affiliated with the color orange because it’s philosophical meaning identically aligns with our policy on engagement with clients, partners and associates which is that of warmth, happiness, combining the physical energy and stimulation of red and the cheerfulness of yellow. We focus on design, manufacturing, wholesale and retail of consumer goods. We manufacture steel based products by ourselves while we source other finished products from suppliers all over the world for the best prices. Our platforms particularly this website feature vending facilities which sell our goods and our suppliers goods as well.